Italy, the dream of all travellers. But don’t just visit it, “live” it, with VITORITALY. Because we are Italians, and we live here. Because we are proud of our country, we know it better than anyone and we want to share this knowledge with people from all countries. 

Thus, our goal is to make an Italian out of you.

With you, we will share our art and culture, our food and wine, our beautiful objects, our everyday life, even our language. You will savor our “art of living”, because that’s what makes Italy a unique country in the world. You will do it at an Italian pace, with plenty of time to explore and socialize. 

Imposing churches, world class museums, famous art masterpieces, but also small ancient ruins,  tiny squares, hidden spots, you will be surrounded by beauty. You’ll find yourselves at the bottom of imposing mountains, on top of a hill for a glance on the local “campagna”, on the shores of a lake where an ancient battle was fought. You will enjoy a true Italian experience in small, intimate properties full of local character, each of them different and yet typical. You will dine with the locals in their restaurants and taste the true Italian cuisine, the regional specialties, the local wine. You will meet traditional producers and mingle with those characters who so enrich the heritage of local communities.

Join us in experiencing Italy’s beauty in all its manifestations. You’ll fall in love with it, just as we Italians do every day.

Discovering Italy thanks to its ancient small stores is a unique and unmissable experience! 

The beauty of Italy is not only in its landscapes, in its squares or in its art, the beauty of the Belpaese can also be found in the small things, in the objects of craftsmanship that recall the knowledge of the ancients or in the foods of excellence produced according to techniques handed down from father to son.

But where are these Made in Italy treasures produced? Historic stores scattered throughout the cities and towns of Italy have always contributed to guarding the secrets of the gastronomy and craftsmanship of their territories. We will take you to the discovery of these small caskets, rich in beauty and tradition, for a total immersion in the everyday life of our wonderful country.